AdQuick GO (Enhanced)
For AdQuick’s GO launch, I created a fast-paced hype video introducing their self-checkout billboard platform to agencies and franchises.
The objective was to communicate speed, ease, and confidence, highlighting how campaigns can be created and launched in just a few clicks. Visually, the piece combined smooth transitions, rapid frame cuts, and zoomed product-in-use shots, paired with energetic music to build momentum.
Quick and intentional micro-animations emphasized clarity and seamless functionality while - On-screen explainer text narrated each key feature, from campaign creation to checkout and results.
Stylistically, I focused on a minimalist yet bold aesthetic, using clean UI showcases and strong typographic overlays to match AdQuick’s vision of revolutionizing OOH campaigns through modern simplicity and frictionless design.
Pre-Animation Process
1) We kicked things off with a concise script to serve as a guideline for both the animatic and animation.
2) Client’s team sent me a sleek and clean storyboard created by their internal designer.
3) I proceed to craft a clear animatic to have client get a feel of what’s to come once animation starts.
(Note: Animatic starts at :22, unusually - in this case, I’ve accidentally edited the parts before, but fortunately it served as a nice introduction to my animation style for AdQuick’s team, the client)
Sound Design
1) Using resources like Epidemic Sound, Artlist, and Envato Elements, I curate the best-fitting sounds to make my motions pop even more.
2) I then use Adobe Premiere Pro to edit add the sound effects seamlessly on top of the rendered animation.
Credits
Creative Direction, Animation & Sound Design: Adrian Aniate
Project Management & Acquisition: Matthew Gattozi (Goodo Studios)
Storyboard Design: Gabriel Duprat (Adquick)
Product Head: Arsalan Nasir (Adquick)
VP Marketing: Adam Singer (Adquick)
Client: Adquick